https://adamtiding.work/work daily 1.0 2023-08-08 https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1530933351873-HWRT8QA7UJM5GSX858RP/image-asset.jpeg Work Working with JWT and THW I designed these cards and then letterpressed them on a Heidelberg Windmill, but instead of ink, I used 100% Vegemite. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1520153902900-QPWX3F5V8X8YWA9Q3SA4/Pouches_gumnut.png Work Bringing big-time warm and fuzzies, I worked closely with designer and illustrator Libby de Souza to develop a brand for Pouches: a pre and post-natal care service for young families. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1530939121110-8F6W6A35OTCDL888NN4B/P7070753.png Work Ratio Cocoa Roasters uses traditional techniques to make small-batch, hand-crafted chocolate bars and needed a package which lived up to the quality of their product. Utilising multi-level embossing techniques, juxtaposed material finishes, printed foil wrapping, a tactile perforated-zipper closure and a custom chocolate mould, we created a product which saw all the hard work that goes in to each bar reflected in its presentation. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1531126090598-4PVQ15IH5DMOGTLQJH5Z/ASmith-1.png Work A+Smith is “a group of professionals focused on the management and design of live entertainment events”. A logo and brand identity were created, as well as stationery and a visual language of digital assets to be used in motion graphics by the client. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1530934925069-C64I6540IOBU6623LXA9/Falcon-Logo.png Work The only nesting site in the CBD, the tower at 367 Collins Street has been home to a family of peregrine falcons – one of Victoria’s rarest birds – since 1991. The Falcon Café in the foyer of 367 needed a logo and collateral design which honoured the beauty and fragility of these creatures. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1691466419021-WK8FDHCOY6IQ8GR0X342/object-design-for-legalsuper-booklet-on-colorplan.jpg Work In the embrace of collaboration, we at Hungry Workshop stood hand in hand with legalsuper, breathing life into their printed communications anew. Each stroke of design was a heartbeat, each decision a surge of passion coursing through our veins. The essence of their identity became a symphony of tangible emotions etched onto printed canvases. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1520153645100-9187XKAB4K727AFZW8BV/Spark_mark.png Work Taking inspiration from natural, flowing forms and using a running track motif, I created a simple responsive logo for Mark Jones – a fitness concierge who takes a holistic approach to personal fitness training. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1520039608085-6JZK7ZAFLOOLY58YNGK5/obus-paper-craft-installation-121.jpg Work Tasked with creating window displays for fashion label, Obus, across their four Melbourne stores, I designed a modular pyramid system which would form a light-weight 3D paper "fabric" that could take almost any form required – inspired by the colours and patterns of their latest range. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1520042610167-1NDSO3WEAUI59M30ZPCQ/Axil_Coffee_Roasters_Brand_Packaging6.jpg Work Working alongside Axil Coffee Roasters, we crafted a new identity for the business that is authentic in its actions and humble in its tone. Echoing the theme ‘Many Hands Make Light Work’ we created tactile coffee packaging, signage, menus, coffee cups and stationery as well as a slightly less tactile website. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1520420614625-9G9UL7B4BADSJ24H3S8V/THW-Inkster-Maken-Photography_PendantCentre11.png Work This identity and stationery design was built around Hugh Altschwager’s influences: both the Australian farming environment he grew up in and his Nordic heritage. https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1530931226613-0I39JLJ5FZYYY3OY24CV/Profile_Galaxy.png Work Needing to be friendly and approachable as well as technical and precise, the Profile Coffee brand utilised warm and friendly bespoke script typography paired with a precise geometric monogram. Treated family photography, lofty clouds and starry skies were used throughout the communications to highlight the warmth in the brand. https://adamtiding.work/about daily 0.75 2023-07-13 https://images.squarespace-cdn.com/content/v1/5a99de238ab7227c9138642f/1520502590790-XFEQT7FGAIOT9PD3V35L/adam-at-press.jpg About Image Courtesy of Four Weeks Good